The Power of Red Lipstick

Hello beautiful 💕

I promised that I was going to tell you all about red lipstick and here it is. Let’s start with all the beneficial aspects of wearing red lipstick:

You’ll feel more confident and powerful– and with increased confidence comes more body positivity.

• You’ll be perceived by others as more confident and powerful.

• You’ll feel more feminine.

• Red lipstick raises your vibe and lifts your spirits.

• Red lipstick helps you love yourself more.

• People will listen to you! Red lipstick draws attention to your mouth and to what you are saying.

• You’ll appear younger! With age lips discolour – red lipstick creates contrast.

• Your lips will appear fuller.

• The pop of colour on the bottom area of your face makes the colours pop on the top area of your face – your eyes will look bigger and more defined.

• You’ll save time – swiping lip colour is the easiest and quickest way to look put together without foundation, mascara and eyeliner.

• The mere act of applying lipstick is empowering on its own.

• It can make your teeth appear whiter!

• History has shown, when times are tough, red lipstick sales soar. Women use red lips to make themselves feel good again.

So what's all that got to do with single girls?

I remember when I first became a Rules Girl, my coach advised me to wear red lipstick on dates and my reaction was: “Really? Why? Men hate red lipstick!” (whiny voice). But I knew in the back of my mind that red lipstick perceived as sexy so I didn’t put up much of fight and went straight to the Mac counter for the perfect shade of red. And what can I say? I realised how confident it made me feel and how I got men's attention. The Rules say: “Don’t listen to what a man says, watch what he does”. Today? I wouldn’t even dream of going on a date with anything but super hot red lips!

How to wear red lipstick:

• Find the right shade. Not all hues are created equal, different skin tones work better with different shades. Find a shade of red with blue undertones such as Mac Ruby Woo as it’ll make your teeth appear whiter.

• Prepare your lips! Treat them as you would your face: remove makeup, exfoliate and moisturise. Use a primer.

• Find the right lip liner and it’ll stop your lipstick from bleeding throughout the day.

• Highlight above your cupid's bow.

• Keep eye makeup minimal when using red lips. Makeup is a balancing act.

If you’re one of my clients or have known me for a long time then you’re probably aware of my secret Facebook group where my girls take selfies prior to a date or even sometimes during a date to show off their outfits. Well, guess what!!! Some fancy university has written a study about this! According to InStyle magazine, CoverGirl teamed up with Harvard to study the effects of red lipstick on women. They found that people who wear red lipstick post twice as many selfies per week than those who don’t. More selfies equal more self-love and I totally agree with this study. Another study even proved that waitresses with red lips get higher tips than waitresses with pink lips. So don’t be afraid to draw that attention!

What do you think?

What is your favourite lipstick to wear on dates?

Let me know in the comments below!

Love Penny 💕